“I’ve had enough of what they call shrinkflation,” Mr. Biden declared.
The video lit up social media and delighted a consumer advocate named Edgar Dworsky, who has studied “shrinkflation” trends for more than a decade.
He has twice briefed Mr. Biden’s economic aides, first in early 2023 and again a few days before the video aired.
The second clearly informed Mr. Biden’s new favorite economic argument — that companies have used a rapid run-up in prices to pad their pockets by keeping those prices high while giving consumers less.
The products arrayed in the president’s video, like Oreos and Wheat Thins, were all examples of the shrinkflation that Mr. Dworsky had documented on his Consumer World website.
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